January 12, 2008
Ms. Rita Gonzalez
Marketing and Communications
The Evenston Marketing Company
1500 Sussex UK
Dear Ms. Gonzalez:
Re: Commendation – Beloit Shannon
The purpose of this letter is to formally and publicly commend Beloit Shannon for the excellent service she provided to Track -Target Inc. throughout the ramp-up and launch of our new product line. In my opinion,
the level of service that Ms. Beloit extended to our company was far beyond our expectations.
I have never before written a letter like this on an entirely unsolicited basis. However, in this case I was so impressed by the support and service provide by Ms. Beloit and her small team of marketing and communications specialists that I felt compelled to go on record with my praise these people truly deserve. In an era where exceptional one-to-one customer service excellence has virtually disappeared from our industry, the work that Shannon and her team did should be held up as an example for others to try to emulate.
What particularly impressed me about the level of service provided by Ms. Beloit was that there were no additional financial rewards involved. It appears that it was simply the team’s extraordinary commitment to excellence in customer service and support that motivated them to always go the extra mile. Their example even had a positive impact on the attitude and productivity of our own staff!
Before I conclude, I believe that Beloit Shannon and her team truly deserve to be congratulated and rewarded for providing customer service and support well beyond the expectations of our company on the Track -Target project.
Vice-President, Business Development