_____________________ [Mention the name of the recipient]
_____________________ [Mention the recipient’s Address]
Date _____________ [Mention the date on which the letter is being written in dd/mm/yy format]
Sub: _________________ (Mention the purpose of writing the letter)
Dear/ Respected Mr. _____________ [Mention the last name of the recipient],
I am writing this letter to inform you about our newly launched scheme, __________ (mention the name of the scheme). This scheme has especially been designed for senior citizens like you. It is meant to ______________ (Mention the idea behind launching this scheme).
As you have been associated with us since the last ___________ (Mention the number of years the customer has been associated with you) years, we are offering you an additional benefit of _______________ (Mention the details of the benefit being provided).
Our representative would visit you to explain further details about the scheme. Please confirm your availability on ______________ or let us know a suitable time and date when we can pay a visit at your place.
___________________ [Sender’s Name]
____________________ [Sender’s Designation]
__________________________ [Company’s Name on behalf of which the letter is being written]